To have $10,000 after 8 years with an interest rate of 12% compounded annually, you should deposit $4,119.78. correct option is (A)
The formula to calculate the future value of a present amount using compound interest is given by: FV = PV(1 + r)^n, where FV is the future value, PV is the present value, r is the interest rate, and n is the number of compounding periods.
In this case, we want to find the present value (PV) that will result in a future value (FV) of $10,000 after 8 years with an interest rate (r) of 12% compounded annually. Rearranging the formula, we have PV = FV / (1 + r)^n.
Plugging in the values, PV = 10,000 / (1 + 0.12)^8 = $4,119.78. Therefore, to have $10,000 after 8 years, you should deposit $4,119.78 now. Option A, $4,119.78, is the correct answer.
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In the expectations-augmented Phillips curve, π = πe - 3(u - 0.05). The inflation rate is 0.08, expected inflation rate is 0.02. The natural unemployment rate is
a. 0.18.
b. 0.02.
c. 0.06.
d. 0.03.
The natural unemployment rate (u) is 0.03, which corresponds to option d. 0.03.
The natural unemployment rate can be determined by using the expectations-augmented Phillips curve equation. Given the inflation rate (π) as 0.08 and the expected inflation rate (πe) as 0.02, we can calculate the natural unemployment rate.
In the expectations-augmented Phillips curve equation, π represents the inflation rate, and πe represents the expected inflation rate. The equation is given as π = πe - 3(u - 0.05), where u represents the unemployment rate.
Given that π = 0.08 and πe = 0.02, we can substitute these values into the equation:
0.08 = 0.02 - 3(u - 0.05)
Simplifying the equation:
0.08 = 0.02 - 3u + 0.15
Moving the terms:
0.08 - 0.02 - 0.15 = -3u
-0.09 = -3u
Dividing by -3:
0.03 = u
Therefore, the natural unemployment rate (u) is 0.03, which corresponds to option d. 0.03.
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What is globalization?
One disadvantage of advertising is that it Question 19 options: A) provides entertainment. B) encourages impulse buying. C) stimulates competition. D) saves time.
Answer:
encourages impulse buying
Answer:
b Encourages impulse buying
Explanation:
advertisements are to catch the peoples eyes and make the consumer think they really need that item
What is true about contemporary Indian Economy
Answer:
There is a great scope for its growth in the future.
Hope this helps.
calculate Johnson&Johnson and pfizer price to earnings ratio from 2017-2021 and analyze which firm is more valuable
Price to Earnings Ratio or P/E ratio is a financial metric that is used to determine the valuation of a company. This ratio is calculated by dividing the company's market value per share by its earnings per share. In this context, the earnings refer to the net income of the financial .
It is a popular financial metric because it allows investors to compare different companies within an industry. The P/E ratio is also used to gauge the market’s opinion on the company's future growth prospects. In this case, we will be looking at Johnson & Johnson and Pfizer P/E ratios from 2017-2021.The table below shows Johnson & Johnson and Pfizer P/E ratios from 2017-2021.
Johnson & Johnson | Pfizer---|---2017 P/E Ratio | 22.89 | 22.592018 P/E Ratio | 25.75 | 24.662019 P/E Ratio | 28.36 | 13.282020 P/E Ratio | 22.50 | 22.222021 P/E Ratio | 25.16 | 17.68From the table above, we can see that Johnson & Johnson's P/E ratio has been consistently higher than Pfizer's. This indicates that investors are willing to pay more for Johnson & Johnson's earnings than for Pfizer's. Johnson & Johnson's average P/E ratio over the period is 24.13 while Pfizer's is 20.88.
However, when analyzing which firm is more valuable, we cannot rely on P/E ratio alone. There are other factors that need to be considered such as the company's revenue, net income, assets, liabilities, and future growth prospects. Therefore, investors need to conduct a more comprehensive analysis before deciding which company to invest in.
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The local recycling center sends a truck to the
school once a month to collect the paper that
was recycled. Each month, the truck picks up
642.3 pounds of paper. How much would the
truck pick up after 3 months?
Answer:
1,926.90 pounds
Explanation:
In one month, the trucks collect 642.3 pounds of paper.
After three months, the trucks will have collected.
=642.3 pounds multiplied by three months
=642.3 x 3
= 1,926.90 pounds
what integers represent the total of 7 electrons
The integer that represents the total of 7 electrons is -7.
What is an electron?The electron is a subatomic particle with an elementary electric charge of -1. Electrons are the first generation of the lepton particle family and are considered elementary particles because they lack any known components or substructure.
An electron is a negatively charged subatomic particle that can be bound to or free from an atom (not bound). A bound electron is one of the three primary types of particles within an atom, the other two being protons and neutrons. The nucleus of an atom is made up of electrons, protons, and neutrons.
Therefore, since it's negative, it'll be -7.
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Differentiate between equity financing and debt financing?
Answer:
When a business wants to obtain cash, it has two options for financing: equity financing and debt financing. Equity financing is the most common kind of financing accessible to companies. Debt financing refers to the borrowing of money, while equity financing refers to the sale of a piece of the company's stock.
Explanation:
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An elementary school student brings her mother, Kathryn, in for parent career day. Kathryn discusses what she does on a daily basis in her career as a firefighter. She also tells the students that firefighting is a family tradition, because her father and brother are firefighters too.
What roles is Kathryn fulfilling while at the school?
Answer:
isnt it an elementary school student is her role?
Explanation:
Answer:
l
Explanation:
After marketing strategies are developed, the next step in market planning is ________.
After marketing strategies are developed, the next step in market planning is implementation.
Implementation is the realization of an application or execution of a plan, idea, model, design, specification, standard, algorithm, or policy.
The Means of Implementation (MoI) are the interdependent resources of financial resources, technology development and transfer, capacity building, inclusive and equitable globalization and trade, regional integration, and creation of the national environment necessary for the implementation of sustainability. Describes the combination
implementation is the preparation and implementation of the elements of the strategy. Execution is the decisions and actions taken throughout the organization with the aim of achieving the goals outlined in the strategy. For example, let's say you're the coach of a soccer team and you're in 4th and 1st critical situations.
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The ledger of cullumber company contains the following balances: owner's capital $ 30,700. owner's drawings $ 1,700, service revenue $ 49,000, salaries and wages expense $ 26,500, and supplies expense $ 6,100. prepare the closing entries at december 31. (credit account titles are automatically indented when amount is entered. do not indent manually. if no entry is required select "no entry for the account titles and enter for the amounts:) date account titles and explanation debit credit dec. 31 (to close revenue account) dec. 31 (to dose expense accounts) dec. 31 (to close net income (loss)) dec. 31
Net income that needs to be reclassed to retained earnings
Date General Journal Debit Credit
Dec 31 Income Summary 16,400
Retained Earnings 16,400
Now, According to the question:
Closing journal entries are recorded at the end of an accounting period to close out the income statement accounts for the year and move the net income to retained earnings. The income statement is a companies revenue, expenses, and net income for a year and then the balances are closed out and moved to the balance sheet. An account called income summary is used for the closing journal entries. This is a temporary account. Once the revenue and expenses are moved to the income summary account and closed out to 0 then the balance in the income summary account is moved to retained earnings on the balance sheet. Retained earnings appears in the equity section of the balance sheet . To close out service revenue we must debit revenue to decrease the balance to 0 and credit income summary.
Date General Journal Debit Credit
Dec 31 Service Revenue 49,000
Income Summary 49,000
To close out the salaries expenses account and the supplies expenses account we must credit and expense account to make the balance 0 and debit income summary.
Date General Journal Debit Credit
Dec 31 Income Summary 26,500
Salary and Wages
Expenses 26,500
The difference between revenue and expenses is the net income (loss) and will be the balance in the income summary account after the closing journal entries are made. The net income needs to be moved to the retained earnings account which appears on the balance sheet.
Date General Journal Debit Credit
Dec 31 Income Summary 6,100
Supplies Expenses 6,100
$49,000 - $26,500 - $6,100 = $16,400
Net income that needs to be reclassed to retained earnings
Date General Journal Debit Credit
Dec 31 Income Summary 16,400
Retained Earnings 16,400
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lavender inc , a computer manufacturing company, sells its products at costs that are lesser than its competitors as it wishes to gain profits in order to cover more of the competitive market. the company follows this method as it has high unit volumes. the scenario best illustrates the .
The company follows this method as it has high unit volumes. The scenario best illustrates the C. pricing strategy.
Pricing strategies are the methods and methodologies that businesses use to determine the prices for their goods and services. If price is the amount you charge for your items, product pricing strategy is how you determine that number.
Many businesses focus on acquisition to develop their firm, yet studies have shown that little changes in pricing can increase or decrease revenue by 20-50%.
Despite this, fewer than 5% of Fortune 500 organizations have functions dedicated to determining the best pricing. In the corporate sector, there is a missing potential to achieve immediate success with little work. Hence, Lavender's this scenario illustrates pricing strategy.
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Correct question:
Lavender Inc., a computer manufacturing company, sells its products at costs that are lesser than its competitors as it wishes to gain profits in order to cover more of the competitive market. The company follows this method as it has high unit volumes. The scenario best illustrates the _____.
A. acquisition strategy
B. cost-management strategy
C. pricing strategy
D. investment strategy
The internal audit group at Freshfield Inc., a produce wholesaler, has tested the
company’s IT controls and found security weaknesses in its e-commerce system.
This is an example of which type of enterprise risk?
a) Strategic risk
b) Compliance risk
c) Operational risk
d) Reporting risk
The internal audit group at Freshfield Inc. identifying security weaknesses in its e-commerce system is an example of operational risk.
Operational risk refers to the potential for loss or harm arising from inadequate or failed internal processes, systems, or human factors within an organization. It encompasses risks related to day-to-day operations and activities that can impact the achievement of business objectives. In this case, the security weaknesses in the e-commerce system pose a threat to the smooth functioning of Freshfield Inc.'s operations, potentially exposing the company to various risks, such as data breaches, unauthorized access, or system failures.
The identification of security weaknesses falls under operational risk because it pertains to the effectiveness of the internal controls and processes within the organization. It highlights vulnerabilities in the company's IT infrastructure that could disrupt business operations, compromise sensitive information, and potentially result in financial or reputational damage. By addressing and mitigating these operational risks, Freshfield Inc. can enhance the security and reliability of its e-commerce system, safeguarding its operations and protecting the interests of stakeholders.
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When Frozen DeLites Ice Cream moved from its longtime storefront to a famous resort area, it took a big risk. However, the owners were confident that its unique ice cream treats would win customer raves. Fortunately, one of the members of the family business was convinced the shop needed to stay in touch with its customers. Frozen DeLites collects names and email addresses of its customers and maintains a presence on a few social media sites in order to send messages about promotions and coupons to valued customers.
Marketing professionals refer to this strategy as: _________
Marketers professionals refer to the strategy of collecting customer names and email addresses and maintaining a presence on social media sites to send messages about promotions and coupons to valued customers like relationship marketing.
This strategy of creating relationships with customers has as its main objective the generation of value and customer loyalty through a closer and more direct relationship.
Relationship marketing is a strategy that has had a greater impact with technological development, social media for example, has strengthened communication between company and customer, making the relationship closer and more dynamic.
Therefore, companies that use relationship marketing create value through content that generates benefits and customer engagement with the company, increasing loyalty and positioning in the market.
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What is location analysis
Answer:
Location analysis is a technique for discovering, assessing and specifying the optimal placement of an organization's people, information, activities, and materials.Location models are key in performing location analysis by providing a well-documented common vision of current and desired location arrangements.
2. Describe the four types of economic shifts the United States has experienced.
3. Describe what is shown by GDP, unemployment rate, rate of inflation, and national debt.
4. Explain how individuals in the government influences the economic.
5. Describe the four stages of the business cycle.
6. Would the cars made in this country by a foreign-owned company be included in GDP? Why or why not?
7. Which would be included in GDP: babysitting at home or working at a day-care center?
8. Why are people who are employed but not looking for work not included in the unemployment figures?
9. Why is inflation especially difficult for retired people?
10. Why my deflation be a bad thing?
11. Suppose you go to a store to buy a soda but notice the price is 20 cents higher than it was last week. Other prices are unchanged. Is this an example of inflation? Why or why not?
12. In which stage four stages of the business cycle will there be more personal bankruptcies? More business formations?
13. Explain why does standard of living is higher in the United States than in many other countries.
Answer:
2. There are four stages of the business cycle- prosperity, recession, depression, and recovery. Prosperity is a peak of economic activity. During a recession, economic activity slows down. A depression is a deep recession that affects the entire economy and lasts for several years.
3. The GDP shows the rate of the economy how much people and the government are spending, unemployment rate shows how many people that are out work but are looking for work, rate of inflation shows how much prices of products and services are going up, national debt shows how much money a country has borrowed from other countries or other places.
4. Governments influence the economy by changing the level and types of taxes, the extent and composition of spending, and the degree and form of borrowing. Governments directly and indirectly influence the way resources are used in the economy.
5.The economic cycle generally comprises four phases: expansion, peak, contraction, and recovery. The duration of economic cycles varies, making the phases difficult to time. Some sectors tend to outperform others during different phases of the cycle.
6.Only goods and services produced domestically are included within the GDP. That means that goods produced by Americans outside the U.S. will not be counted as part of the GDP.
7. GDP does not count productive services, such as child care, food preparation, cleaning, and laundry, provided within the household.
8. The unemployment rate measures the share of workers in the labor force who do not currently have a job but are actively looking for work. People who have not looked for work in the past four weeks are not included in this measure.
10. Deflation is associated with an increase in interest rates, which will cause an increase in the real value of debt. As a result, consumers are likely to defer their spending.
11. It must be noted that inflation refers to a general rise in the prices of all good and services in an economy during a period. Hence, it is evident that the above mentioned case is not an example of inflation as inflation affects the entire economy and increased prices of almost all products.Whereas the case only includes an increased price of one product, and not any other product. It may have happened due to other factors such as increased demand for cola, or enhanced quality by the manufacturer, or any other miscellaneous reason, but not inflation.
12. Depression may be defined as a state of intense recession that adversely affects the whole economy, its effect lasting across several countries over a long period of time. The stage of depression is often characterised by a low production of goods and services, and resultantly a high level of unemployment. Thus, depression is the stage when the personal bankruptcies happen.The stage that follows depression is the Recovery. Recovery may be defined as a stage where the business activity starts to increase and is thus characterised by a gradual revival and increase in the production of goods and services. Those affected by depression earlier begin their economic activities and gradually their propensity to spend increases. This further stimulates demand and and production. Thus, recovery is the stage of business formations.
13. This is due to many factors, such as the country's high gross domestic product per capita, low levels of poverty, and high levels of access to education and health care. The average life expectancy in the United States is also relatively high at 79 years.
Explanation:
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When is it appropriate to use a nontraditional résumé?
Answer: Nontraditional resumes are ideal for job seekers in particularly creative industries, such as marketing and design. More specifically, online resumes are helpful for applicants who want to post films, sound clips, photographs, or other pieces of work related to their industry.
Explanation:
Type the correct answer in the box. Spell the word correctly.
Identify the type of document.
statement uses information about profit earned before tax and the net profit after payment of taxes to determine the revenue earned by the company.
The type of document described is an income statement.
An income statement, also known as a profit and loss statement or statement of earnings, is a financial document that provides a summary of a company's revenues, expenses, and profitability over a specific period. It is an essential financial statement used to assess the financial performance and profitability of a business.
In the context given, the income statement uses information about profit earned before tax and the net profit after payment of taxes to determine the revenue earned by the company. The income statement starts with the company's revenue, which represents the total income generated from sales or services.
It then deducts various expenses, such as operating expenses, cost of goods sold, depreciation, and interest, to calculate the net profit before tax. This figure represents the company's profit before accounting for taxes. Finally, taxes are subtracted from the net profit before tax to obtain the net profit after tax. By subtracting the net profit after tax from the revenue, the income statement determines the revenue earned by the company.
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Once you graduate from a college or university, you have to pay a fee to take advantage of their career services. False True
Answer:
False
Explanation:
After graduating from a college or university you belong to their Alumni therefore, their career services or commonly known as placement or career center always support you through the journey until you land your job for no fee.
How old will someone who graduated high school at 18 be until they get a Masters Degree in civil engineerings ?
Answer:22 years
Explanation:
Blank addresses change depending on the cells you
Blank addresses do not change if you copy them to a different cell.
copy them to.
A1) absolute
A2) mixed
A3) relative
B1) absolute
B2) mixed
B3) relative
Answer:
absolute addresses change depending on the cells you copy them to.
relative addresses do not change if you copy them to a different cell.
Explanation:
A cell reference is a single cell or range of cells on a Excel worksheet. When calculations are done, these cells can be referred to. The cells are referred to using their row value and column value.
Relative references (or addresses) changes based on the position of rows and columns when a formula is copied to a different cell.
Absolute references (or addresses) do not change (remain constant) even if the formula is copied to a different cell.
Consider 5-year semi-annual bond, the notional is £1,000,000. If the coupon rate is 5%, each coupon payment is
(a) £0
(b) £25,000
(c) £50,000
(d) £1,000,000
Which statement is NOT true for the Fama-French 3-factor model?
(a) It is a model based on the arbitrage pricing theory (APT).
(b) It is an extension of the capital asset pricing model (CAPM).
(c) It considers systematic risks of external factors.
(d) It considers systematic risks of firm characteristics.
In a 5-year semi-annual bond with a notional amount of £1,000,000 and a coupon rate of 5%, each coupon payment would be £25,000. The statement that is NOT true for the Fama-French 3-factor model is option (a) - It is a model based on the arbitrage pricing theory (APT).
For a 5-year semi-annual bond with a notional amount of £1,000,000 and a coupon rate of 5%, the coupon payment is calculated as a percentage of the notional amount. Since the coupon rate is 5%, each coupon payment would be £1,000,000 × 5% / 2 = £25,000.
Regarding the Fama-French 3-factor model, let's analyze each option:
Option (a) states that it is a model based on the arbitrage pricing theory (APT). This statement is not true. The Fama-French 3-factor model is not based on the arbitrage pricing theory. It is an independent model developed by Eugene Fama and Kenneth French to explain stock returns based on factors such as market risk, size, and value.
Option (b) states that it is an extension of the capital asset pricing model (CAPM). This statement is true. The Fama-French 3-factor model can be seen as an extension of the CAPM, as it incorporates additional factors beyond just market risk.
Option (c) states that it considers systematic risks of external factors. This statement is true. The Fama-French 3-factor model considers systematic risks associated with market risk, size risk, and value risk. It recognizes that these factors can influence stock returns.
Option (d) states that it considers systematic risks of firm characteristics. This statement is true. The Fama-French 3-factor model includes firm characteristics such as size and value as systematic risk factors that impact stock returns.
Therefore, the statement that is NOT true for the Fama-French 3-factor model is option (a) - It is a model based on the arbitrage pricing theory (APT).
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Which item is most often included along with a resume as part of a job application?
A. Follow-up letter
B. Work samples
C. Acceptance letter
D. Cover letter
Answer:
D. Cover letter
Explanation:
A cover letter is sent together with a resume by a job applicant to a potential employer. The cover letter details the job the applicant is applying for.
While a resume shows the technical and work experiences of the applicant, the cover letter shows their personal side. The cover letter allows a candidate to demonstrate why they are the best for the position. A cover letter gives each candidate an opportunity to market themselves to the employer.
A client purchased 500 shares of JSSP common stock at $28 a share in July of 202X. The following June, the client wrote 2 October 35 calls at 5 each against the stock position. If the market price of JSSP was $39 at expiration, what was the client's realized gain
The client's realized gain is 2400.
DR= 5,600
Cr=1,000+7,000=8,000
8,000-5600=2400
Traders have a gain or loss handiest upon the sale of an asset. In this case, the handiest shares concerned are the two hundred shares masking the two quick name options. The investor paid $5,600 ($28 times 200 shares). With the inventory promoting at 39 on the expiration date of those calls, they may be exercised because they're 4 points in the money.
This means the investor will receive $7,000 ($35 times 2 hundred). The investor adds to that the $1,000 top rate ($500 instances 2) whilst the calls have been written. the overall credit to the account is $8,000. that is $2,400 more than the $5,600 the investor paid for those 2 hundred stocks.
The global Alliance for progressed vitamins is a non-profit basis primarily based definitely in Geneva, Switzerland. The gain become advanced at the UN 2002 special consultation of the general meeting on children. Gain’s moves include improving the consumption of nutritious and safe elements for all.
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What is the net change in non-cash working capital that would appear on the cash flow statement given the following: i) Increase in cash of $500 ii) Increase in accounts receivables of $800 ii) Decrease in inventories of $350 iv) Decrease in prepaid expenses of $225 v) Increase in PP&E of $950 vi) Increase in accounts payable of $400
Answer:
$175
Explanation:
The change in non-cash working capital that would appear on the cash flow statement is calculated as:
Increase in accounts receivable -$800
Decrease in inventories $350
Decrease in prepaid expenses $225
Increase in accounts payable $400
______
Change in Non-Cash Working Capital --) $175
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The net change in non-cash working capital that would appear on the cash flow statement is $175.
Increase in accounts receivable ($800)
Add Decrease in inventories $350
Add Decrease in prepaid expenses $225
Add Increase in accounts payable $400
Change in Non-Cash Working Capital $175
Inconclusion the net change in non-cash working capital that would appear on the cash flow statement is $175.
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3. ______ are defined as goods or services that are required for health and safety.
Occupational Health and Safety are defined as goods or services that are required for health and safety. Information standards are guidelines governing the information that must be provided to consumers when they purchase specific goods.
What is the safety of goods?A safe product is one that delivers either no risk or a minimum tolerable level of risk, taking into account the product's typical or reasonably foreseeable use and the need to maintain a high level of consumer protection.
Occupational health and safety is a multidisciplinary discipline that deals with all elements of workplace health and safety, with a heavy emphasis on preventing workplace dangers.
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a new salesperson joins the team with 8 years of experience. what is the estimated annual sales ($1000s) for the new salesperson (to the nearest whole number)?
The estimated annual sales for the new salesperson would depend on various factors and cannot be determined solely based on their years of experience.
The annual sales of a salesperson can be influenced by factors such as the industry they are in, the market conditions, the size of their client base, their sales skills, and the products or services they are selling. While experience can be a valuable asset in sales, it does not guarantee a specific level of sales.
To estimate the annual sales for the new salesperson, we would need more information such as the average annual sales for salespeople in their industry or company, the sales targets they are expected to meet, and any other relevant performance indicators.
Without this information, it is not possible to provide a precise estimate for the annual sales of the new salesperson. It is important to consider that each salesperson's performance can vary based on their individual skills, effort, and the specific circumstances they encounter in their role.
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1) Robolane Incorporated manufactures and distributes small robotic toys. Because most of its orders are via telephone or fax, numerous orders have to be reworked. The average cost of the reworked orders is $12.45: $5 for labor, $5.15 for more materials, and $2.30 for overhead. This ratio of costs holds for the average original order. On a recent day, the shop reworked 80 orders out of 800. The original cost of the 80 orders totaled $2,000. The average cost of all orders is $26.245, including rework, with an average selling price of $35. Required: Prepare the necessary journal entry to record the rework for the day if the shop charges such activities to Robo Department Overhead Control. Prepare journal entries to record all relevant rework charges as well as to transfer the reworked items finished goods to Finished Goods Inventory.
Answer:
Following are the Journal entries to the given question:
Explanation:
Accounts Dr Cr
Robo Department Overhead Control 996
Materials Control \((80 \times 5.15) \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ 412\)
Wages Payable \((80\times 5)\ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ 400\)
Shop overhead control\((80\times 2.30) \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ 184\)
Finished Goods \(2000\)
Work in process control \(2000\)
lionel has current assets of $623,122 including inventory of $241,990 and current liabilities of $378,454. what is the quick ratio?
The quick ratio gauges a company's ability to meet its short-term obligations with its most liquid resources. It determines what proportion of a company's current liabilities can be paid for in cash and what proportion of its assets can be quickly converted into cash.
Current Asset - Inventory / Current Liability is the quick ratio.
= 623122-241990/378454
= 1.01
What exactly is the liquidity ratio?A liquidity ratio is used to determine whether a debtor will be able to pay off their short-term debt with the cash they currently have on hand or whether they will need to seek out more capital to cover the amount.
Liquidity ratios are an important set of financial indicators that are used to evaluate a debtor's ability to pay off current debt obligations without the need for outside financing.
Liquidity ratios evaluate a company's ability to meet short-term obligations and cash flows, while solvency ratios concentrate on a longer-term ability to pay off ongoing debts.
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What action involves using a variety of tools to encourage users to interact with content and brand?
The action that involves using a variety of tools to encourage users to interact with content and brand is known as "engagement marketing."
Engagement marketing is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a brand experience. It is also referred to as experiential marketing, event marketing, on-ground marketing, live marketing, participation marketing, loyalty marketing, or "special events." Engagement marketers see customers as active participants in the design and co-creation of marketing initiatives, forging a bond with the brand, as opposed to passive recipients of communications.
When a brand and a consumer connect, that is consumer engagement. Brad Nierenberg defines experiential marketing as the real-time, one-on-one experiences that let customers form bonds with businesses.
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