Bill can gain a solid foundation in strategic management, which will help him in his journey to becoming a successful business strategy consultant. Strategic management is the process of formulating and implementing strategies to achieve organizational goals and objectives.
The first step is to conduct an analysis of the external and internal environment. This involves understanding the industry dynamics, competition, and market trends, as well as assessing the organization's strengths, weaknesses, opportunities, and threats.
The second step is to define the organization's mission, vision, and values. This helps in establishing a clear direction and purpose for the business. Next, Bill should engage in strategic formulation. This involves setting objectives and developing strategies to achieve them. It includes analyzing options, making choices, and determining the best course of action.
The fourth step is strategic implementation. This involves putting the formulated strategies into action by allocating resources, designing organizational structures, and implementing processes and systems.
Finally, strategic evaluation and control are crucial to ensure that the strategies are effective. This step involves monitoring progress, measuring performance, and making adjustments as needed.
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a father and his son are shareholders in a public liability company.The father invest 4× as much as his son ,if there investment amount up to ¢9600 at ¢2 per share,find the total number of shares each has in a company
The number of total shares that the father and son have in the company is :
Father - 3, 840 sharesSon - 960 sharesHow to find the total shares ?First, find the total number of shares that the father and son own together in the company :
= Value of shares / Price of one share
= 9, 600 / 2
= 4, 800 shares
The Father invested 4 times as much as the son which means the Son's investment is:
= 4, 800 / 5
= 960 shares
Which leaves the father's as :
= 960 x 4
= 3, 840 shares
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HE-39435 company's break-even sales revenue is$900,000, and its variable expenses are 75 of sales. If the HE-39435 company lost $40,000 last year, its sales revenue must have amounted to: Multiple Choicea. $820.000b. $860,000c. $740,000d. $635.000
If the HE-39435 company lost $40,000 last year, its sales revenue must have amounted to c. $740,000.
The break-even point is when total revenues equal total expenses. In this case, the break-even sales revenue is $900,000, and the variable expenses are 75% of sales. Since the company lost $40,000 last year, we can say that its total expenses must have been greater than its total revenue.
Thus, to find the sales revenue, we can set up the equation: $900,000 = (sales revenue) - (75% of sales revenue) - $40,000. Solving for sales revenue gives us $740,000. This means that the sales revenue must have been at least $740,000 in order for the company to have lost $40,000.
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What is money that a borrower owes a lender?
credit
O debt
O income
O loan
Answer: loan.
Explanation:
At what age can you start working?
Answer:
Explanation:
depends on where you live
Explanation:
It really depends on the jobs and requirements but you can USUALLY do small work like walking a dog or babysitting at 13-14
influences of Business environment,
Factors that Influence the business environment are :
Economic environmentSocial environmentTechnological environmentPolitical environmentLegal environment
The business environment means the total of all the individuals, and institutions that could affect the working of the business firm.
Importance of business environment:
Business environments help the firm to prepare itself for every possible obstruction or hindrance that can affect the functioning of the firm.It also helps the firm to adjust to frequent changes.The economic environment is all the things that create an economic impact on the firm.
The social environment is all the traditions and customs of the society that creates an impact on the firm.
The technological environment is all the impact on the firm caused due to new technology and upgradations.
The political environment is the conditions and behavior that the elected representatives hold toward the business
The legal environment is entirely based on the rules and legislation of the authorities.
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The imf articles of agreement set fixed exchange rates with par value based on gold and the u. S. Dollar. True or false?.
True that the imf articles of agreement set fixed exchange rates with par value based on gold and the U. S. Dollar.
Articles of Agreement of the International Monetary FundThe International Monetary Fund's Articles of Agreement were adopted on July 22, 1944, during the United Nations Monetary and Financial Conference at Bretton Woods, New Hampshire. They were accepted by 29 countries at the time and have subsequently been signed and ratified by a total of 190 Member countries.
What is a exchange rate meaning?An exchange rate is the price upon which one currency is exchanged for another. Most exchange rates are defined as floating and will rise or decrease in response to market supply and demand. Some exchange rates are tied to the value of a particular country's currency.
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How do you calculate the profit margin for a business?
Answer:
by dividing your net income by your revenue (net sales)
then multiply your answer by 100
(ni/r)×100
The formula for calculating profit margin is:
( Total Revenue - Total Expenses ) / Total Revenue.
What are the production sharing contracts (PSC) and production
sharing agreements (PSA)?
Production sharing contracts (PSC) and production sharing agreements (PSA) are agreements commonly used in the oil and gas industry. These contracts are typically made between a government or state-owned entity and an oil company.
Under a PSC or PSA, the government grants the oil company the rights to explore, develop, and produce oil and gas reserves in a specified area or block. The oil company bears the financial risks and costs associated with exploration and production activities.
In return for their investment, the oil company is entitled to a share of the produced oil and gas. The terms of the contract determine the percentage of production that the company is entitled to, often referred to as the "profit oil" or "profit gas."
The remaining portion of the production, known as the "cost oil" or "cost gas," is used to recover the costs incurred by the oil company. The government also usually receives taxes, royalties, and other forms of fiscal payments as part of the agreement.
PSCs and PSAs vary in their terms and structures, and the specific details are negotiated between the government and the oil company. These contracts are designed to promote investment in oil and gas exploration and production while ensuring a fair distribution of profits between the parties involved.
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A United States firm recently won a large contract with a company in Malaysia, by providing the foreign nation's government officials with American cars and a promise of additional monetary gifts. Clearly, this procedure: Group of answer choices violates the Foreign Corrupt Practices Act. defines the common business practices of the foreign nation and should be respected. defines the terms of the business contract, and as long as both parties sign, the agreement is binding. violates the Fair and Balanced Competitive Practices Act.
Answer:
violates the Foreign Corrupt Practices Act.
Explanation:
A contract can be defined as an agreement between two or more parties (group of people) which gives rise to a mutual legal obligation or enforceable by law.
There are different types of contract in business and these includes: fixed-price contract, cost-plus contract, bilateral contract, implies contract, unilateral contract, adhesion contract, unconscionable contract, option contract, express contract, etc.
The Foreign Corrupt Practices Act (FCPA) is a federal law of the United States of America that explicitly prohibits its citizens and business firms from engaging in bribery of foreign of foreign government officials in order to gain favors or profit their business. This Act was enacted by the 95th US Congress and signed into law by President Jimmy Carter on the 19th of December, 1977.
In this scenario, a United States firm recently won a large contract to provide Malayalam government officials with American cars and a promise of additional monetary gifts. Hence, this procedure clearly violates the Foreign Corrupt Practices Act of 1977.
Match each type of tax with an example of its use.
category 1:
Property Tax
Capitol gains tax
Personal income tax
category 2:
□ 1% charged on the value of a home.
□ 20% charged on wages earned.
□ 2% charged on profits from selling a house.
Answer:
Hmm What do you. mean?
Explanation:
Which statement is false re: causes of the Great Depression?
A) The farming sector was depressed even prior to the stock market crash.
B) Tariffs may have worsened the economic situation.
C) Margin loans probably fueled stock prices higher & higher during the '20s.
D) Bank failures probably undermined confidence in the economy.
E) The stock market crash was the sole cause of the Depression.
E) The stock market crash was the sole cause of the Depression is the false statement regarding the causes of the Great Depression.
While the stock market crash of 1929 is often viewed as a significant trigger of the Great Depression, it was not the sole cause. The other statements (A, B, C, and D) highlight other contributing factors.
A) The farming sector was indeed depressed before the stock market crash due to overproduction and falling prices.
B) Tariffs, such as the Smoot-Hawley Tariff Act, increased trade barriers and worsened the economic situation by reducing international trade and provoking retaliation from other countries.
C) Margin loans allowed investors to purchase stocks with borrowed money, contributing to the speculative bubble in the stock market and artificially inflating stock prices.
D) Bank failures were widespread during the Great Depression, leading to a loss of confidence in the banking system, bank runs, and a contraction in the money supply.
Therefore, it is important to recognize that the Great Depression was the result of a combination of factors, including the stock market crash, agricultural issues, trade policies, speculative practices, and banking failures.
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If a contract requires one party to commit an illegal act, the contract is necessarily
A. void
B. fraudulent
c. unconscionable
D. voidable
Answer:
Answer : A. Void
Explanation:
Just took the test
true/false. part of the cash budget is based on information taken from the capital expenditures budget.
True. The cash budget is an important tool for financial planning and management, as it helps a company forecast its cash inflows and outflows for a specific period of time, typically on a monthly or quarterly basis. One of the components of the cash budget is the capital expenditures budget, which outlines the company's planned investments in fixed assets such as property, plant, and equipment (PP&E) over the same period.
This information is crucial to the cash budget because it allows the company to estimate its cash outflows for capital expenditures, such as the purchase of new equipment or the construction of a new facility. Without this information, the cash budget may be incomplete or inaccurate, which could lead to financial difficulties and poor decision-making. Therefore, it is true that part of the cash budget is based on information taken from the capital expenditures budget.
True. Part of the cash budget is based on information taken from the capital expenditures budget. The cash budget helps in determining cash inflows and outflows, while the capital expenditures budget focuses on investments in long-term assets. These investments impact the cash budget as they require cash outflows for purchasing or upgrading assets.
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This communication channel is typically used to provide an audience with information about a product or service, usually for informational or persuasive purposes. It is a one-way communication in a visual medium.
Answer:
Online advertisement
Explanation:
In the ever-increasing technological world, online advertising is an extremely elaborate solution for the sale of any item or service or for the information about that item or service.
The use of online advertisements is usually an elaborate way of providing detailed information about goods and services in which information about goods and services is provided to individuals viewing through movable images, communication in the online advertising technological world.
This is a large medium of information as well as it is also a proper means of giving unilateral information.
URGENT! HELP NOW PLEASE! If it was possible for one company to gain ownership control all of the uranium processing plants in the US, then O they will strive to reach efficiencies only they know how to make. Othat firm could set up barriers to entry to discourage competition. Ogovernment will deregulate to ensure the company's monopoly O the factors of market demand and supply will set the price.
If it was possible for one company to gain ownership control of all the uranium processing plants in the US, then that firm could set up barriers to entry to discourage competition.
What are barriers to entry?When there are difficulties in entry in the market for the sellers in a particular industry due to the dominant position of a firm, and other added factors, then such factors are known as the barriers to entry.
Hence, option B holds true regarding barriers to entry.
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a 5-year 3 1/2% treasury note is quoted at 101-4 - 101-8. the note pays interest on jan 1st and jul 1st. a customer buys 5m of the notes. how much will the customer pay, disregarding commissions and accrued interest?
The customer will pay $505,625,000 for 5 million of these notes, disregarding commissions and accrued interest.
The quote of 101-4 - 101-8 means that the note is selling for 101 dollars and 4/32 of a dollar to 101 dollars and 8/32 of a dollar. To convert this to a decimal, you add the first number (101) to the second number (4/32), which equals 101.125. You then add the first number (101) to the third number (8/32), which equals 101.25. This means that the note is selling for 101.125% to 101.25% of its face value.
The face value of the note is $100 (because it is a Treasury Note), so the price of one note is:$100 x 1.01125 = $101.125.To calculate how much the customer will pay for 5 million of these notes, you need to multiply the price of one note by 5 million. Therefore, the customer will pay:$101.125 x 5,000,000 = $505,625,000
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A marketing agency has developed three vacation packages to promote a timeshare plan at a new resort. They estimate that 40% of potential customers will choose the Day Plan, which does not include overnight accommodations; 10% will choose the Overnight Plan, which includes one night at the resort: and 50% will choose the Weekend Plan, which includes two nights. Complete parts a and b below. a) Find the expected value of the number of nights potential customers will need. E(X)=1.10 night(s) (Simplify your answer. Type an integer or a decimal). b) Find the standard deviation of the number of nights potential customers will need. σ= night(s) (Round to two decimal places as needed.)
A. The expected value of the number of nights potential customers will need is 1.10 nights.
B. The standard deviation of the number of nights potential customers will need is approximately 0.94 nights.
a) To find the expected value of the number of nights potential customers will need, we need to multiply the probability of each event by the corresponding number of nights and sum them up.
Expected value (E(X)) = (Probability of Day Plan * Number of nights for Day Plan) + (Probability of Overnight Plan * Number of nights for Overnight Plan) + (Probability of Weekend Plan * Number of nights for Weekend Plan)
E(X) = (0.40 * 0) + (0.10 * 1) + (0.50 * 2)
E(X) = 0 + 0.10 + 1
E(X) = 1.10
Therefore, the expected value of the number of nights potential customers will need is 1.10 nights.
b) To find the standard deviation of the number of nights potential customers will need, we need to calculate the variance first. The variance is the sum of the squares of the differences between each outcome and the expected value, weighted by their probabilities.
Variance (\(σ^{2}\)) = (Probability of Day Plan * (\(Number of nights for Day Plan - E(X)^{2}\))) + (Probability of Overnight Plan * (\(Number of nights for Overnight Plan - E(X)^{2}\))) + (Probability of Weekend Plan * (\(Number of nights for Weekend Plan - E(X)^{2}\)))
(\(σ^{2}\)) = (0.40 * \((0 - 1.10)^{2}\)) + (0.10 * \((1 - 1.10)^{2}\)) + (0.50 * \((2 - 1.10)^{2}\))
(\(σ^{2}\)) = (0.40 * 1.21) + (0.10 * 0.01) + (0.50 * 0.81)
(\(σ^{2}\)) = 0.484 + 0.001 + 0.405
(\(σ^{2}\)) = 0.89
Finally, the standard deviation (σ) is the square root of the variance.
σ = √0.89
σ ≈ 0.94
Therefore, the standard deviation of the number of nights potential customers will need is approximately 0.94 nights.
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Pandora Manufacturing has 7.6 million shares of common stock outstanding. The current share price is $46, and the book value per share is $3. The company also has two bond issues outstanding. The first bond issue has a face value of $68.6 million and a coupon rate of 6.3 percent and sells for 109 percent of par. The second issue has a face value of $58.6 million and a coupon rate of 6.8 percent and sells for 107.5 percent of par. The first issue matures in 7 years, the second in 28 years.
The company’s stock has a beta of 1.3. The risk-free rate is 2.4 percent, and the market risk premium is 6.3 percent. Assume that the overall cost of debt is the weighted average implied by the two outstanding debt issues. Both bonds make semiannual payments. The tax rate is 22 percent. What is the company’s WACC?
the WACC for Pandora Manufacturing is roughly 9.96%. along with the ratios of equity and debt in the company's capital structure, must be determined in order to compute the WACC for Pandora Manufacturing.
Let's begin by using the CAPM to determine the cost of equity:
Risk-Free Rate + Beta + Market Risk Premium = Cost of Equity Cost of Equity = 2.4% + 1.3 * 6.3%
Equity Cost = 10.29%
Let's now compute the cost of debt. We need to figure out the yield to maturity for each of the two outstanding bond issues:
Coupon for the initial bond issue: 6.3% * $4.3278 million x $68.6 million
Price = 109% * $74.794 million x 68.6 million
Maturity equals 7 years times 2, or 14 semiannual intervals.
YTM = 3.17%
Coupon for the second bond issue: 6.8% times $58.6 million=$3,988,850,000
Price = 107.5% * $63,055 million x $58.6 million
Maturity = 28 years x 2 = 56 semi-annual intervals
YTM = 3.46%
We must determine the share of each bond issue in the total debt of the corporation in order to determine the weighted average cost of debt:
Total Debt is equal to $127.2 million ($68.6 million plus $58.6 million).
$68.6 million / $127.2 million ($Initial Bond Issue) = 0.5396
Second Bond Issue Percentage = 58.6 million / 127.2 million = 0.4604
The formula for calculating the weighted average cost of debt is as follows: Weighted Average Cost of Debt = Percentage of First Bond Issue * YTM of First Bond + Proportion of Second Bond Issue * YTM of Second Bond.
Average Weighted Cost of Debt = 3.32%
Using the following formula, we can now determine the WACC:
WACC is equal to the product of the equity stake, cost of equity, and debt stake.
The expense of debt (1 - Tax Rate)
Market Value of Equity / Total Market Value equals the proportion of equity.
Market Value of Equity is equal to 7.6 million shares multiplied by $46 per share, or $349.6 million.
$349.6 million plus $74.794 million plus $63.055 million equals $487.449 million in total market value.
Equity as a percentage equals $349.6 million / $487.449 million, or 0.7166.
Percentage of Equity = 0.2834 - Proportion of Debt = 1.
WACC = 0.7166 * 10.29% + 0.2834 * 3.32% * (1 - 22%)
WACC = 7.37% + 2.59%
WACC = 9.96%
Thus, the WACC for Pandora Manufacturing is roughly 9.96%.
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for the finite production rate model we require that the production rate is greater than the demand rate, i.e., group of answer choices true false
The given statement "the finite production rate model we require that the production rate is greater than the demand rate" is true because the finite production rate model is a commonly used concept in supply chain management.
In this model, the production rate is the maximum amount of a product that a company can produce over a given period. On the other hand, the demand rate is the amount of a product that consumers want to buy over the same period. For the model to work effectively, the production rate should be greater than the demand rate. This requirement is true because the primary objective of any business is to maximize profit.
Therefore, if a company produces less than what the market demands, it risks losing potential revenue. On the other hand, producing more than the demand can lead to increased inventory costs and wastage. Hence, it is essential to match production with demand to maintain a healthy balance between supply and demand. In summary, the finite production rate model requires that the production rate is greater than the demand rate to ensure that a company can meet the demand while maintaining profitability.
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Which tax is specifically charged on real estate?
Kimberly wants to sell her house. However, the buyer is unwilling to buy the house, saying that the _____ tax levied on the house is taking the price of the house over his budget.
Answer:
Property tax assessment
Explanation:
Under construction propertiesare taxed at 12%
From my according
abc home improvement supplies, inc. sells ironton 72 inch digging bars. the annual demand for the digging bars is estimated to be 5000 bars. the ordering cost is $60 per order and the carrying cost is 20% of the unit price paid. its supplier offers quantity discounts as shown in the following table order quantity unit price up to 499 $25 500 up to 999 $24 1000 and more $23 if abc is willing to pay a unit price of $25.00, determine the economic order quantity (eoq) 385 361 354 346 none of the above
Rounding up to the nearest whole number, the EOQ for the Ironton 72-inch digging bars is 246 bars. Therefore, the answer is none of the above.
To determine the economic order quantity (EOQ), we need to use the formula:
EOQ = sqrt((2DS)/H)
Where:
D = annual demand (5000 bars)
S = ordering cost ($60 per order)
H = carrying cost (% of unit price paid)
First, we need to calculate the unit price paid based on the quantity discount offered by the supplier.
Since ABC is willing to pay a unit price of $25.00, we can see that the order quantity falls in the first discount bracket (up to 499 bars), and the unit price is $25.00.
Next, we need to calculate the carrying cost. This is given as 20% of the unit price paid, so:
H = 0.20 x $25.00 = $5.00 per bar
Now we can substitute the values into the EOQ formula:
EOQ = sqrt((2 x 5000 x 60)/5)
EOQ = sqrt(60000)
EOQ = 245.0
Rounding up to the nearest whole number, the EOQ for the Ironton 72-inch digging bars is 246 bars.
Therefore, the answer is none of the above.
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What does the business cycle shown on this graph suggest about the condition of the economy at point A?
A. the economy is getting worse and will continue to climb in for another quarter
B. the economy has struggled for some time but is preparing to recover
C. the economy has been well for a while and is at its highest point of the cycle
D. The economy is in a period of growth that will continue for some time
Answer:
C the Ecenomy has been well for while and is
at its highest piont of the cycle
Explanation:
hope it helps
Answer:
The economy is in a period of growth that will continue for some time
Explanation:
increased prices for aluminum, which aluminum refiners passed along to ford
Ford faced increased prices for aluminum when aluminum refiners passed along the higher costs. Increased prices for aluminum can have a significant impact on companies that use aluminum in their products, such as Ford.
When aluminum refiners experience increased costs, they often pass these costs along to their customers, such as Ford, in the form of higher prices for aluminum. This can result in higher costs for Ford, which may affect their profitability and ability to compete in the market. However, it is important to note that there are many factors that can affect prices for aluminum, including supply and demand, global economic conditions, and more. Therefore, it is difficult to predict exactly how increased prices for aluminum will impact Ford and other companies that use aluminum in their products.
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beginning work-in-process is 6,400 units; 63,300 units completed, and ending work-in-process is 7,450 units, which are 100% complete for direct materials and 50% complete for conversion costs. the beginning wip inventory is 100% complete for direct materials and 50% complete for conversion.
The equivalent units of production for direct materials are 69,150, and for conversion costs are 65,925.The total equivalent units of production for direct materials are 69,150 (6,400 + 63,300), and for conversion costs, it is 65,925 (6,400 + 63,300 + 3,725).
Equivalent units of production are a measure used in process costing to account for partially completed units. In this scenario, we have three components to consider: beginning work-in-process (WIP), completed units, and ending WIP.
For direct materials, both the beginning WIP (6,400) and completed units (63,300) are fully processed, so they are counted as equivalent units.
For conversion costs, the beginning WIP (6,400) is 50% complete, so 50% of those units (3,200) are counted as equivalent units. The completed units (63,300) are fully processed. The ending WIP (7,450) is 50% complete, resulting in 3,725 equivalent units.
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Which of the following would normally fall under general education requirements at a college?
A. Literacy, natural sciences, social sciences, and physical education B. Music, physical education, world languages, and behavioral sciences
C. Math, music, physical education, and military history
D. Math, literacy, natural sciences, and social sciences
Answer: D. Math, literacy, natural sciences, and social sciences
Explanation:
General Education Requirements prepares students with the skills that are needed to enhance their employability and also help them in course of life. Some of these skills include oral and written communication, problem solving, critical thinking, etc.
Some of the subjects that would normally fall under general education requirements at college are Writing, Mathematics, Social science, Natural science, Global awareness, Diversity. etc.
a variance is the difference between standard and actual prices and quantities. is this statement true or false?
A variance is a difference between standard and actual prices and quantities. is this statement. True
amount or amount is a belonging that could exist as a large number or significance, which illustrate discontinuity and continuity. quantities may be in comparison in phrases of "greater", "much less", or "same", or through assigning a numerical price more than one of a unit of size. Mass, time, distance, warmness, and perspective are many of the familiar examples of quantitative properties. quantity is most of the fundamental lessons of things along side great, substance, change, and relation. a few portions are such through their inner nature (as range), whilst others characteristic as states (residences, dimensions, attributes) of things consisting of heavy and light, lengthy and short, vast and slim, small and fantastic, or tons and little.
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The envrionmental disadvanteges associated with natural gas include : ____________
Answer:
Natural Gas Emits Carbon Dioxide: One of the biggest disadvantage of natural gas is that it emits carbon dioxide which is bad for our atmosphere.
Lake Company reported beginning and ending Total Assets of $25,000 and $35,000 respectively. The Net Sales for the year were $15,000. What is the asset turnover ratio
Answer:
0.50
Explanation:
Calculation for What is the asset turnover ratio
Using this formula
Asset turnover ratio=Net sales /Average total assets
Let plug in the formula
Asset turnover ratio=$15,000 / (($25,000 + $35,000)/2)
Asset turnover ratio=$15,000/($60,000/2)
Asset turnover ratio=$15,000/$30,000
Asset turnover ratio= 0.50
Therefore the asset turnover ratio will be 0.50
Which of the following is NOT a component of the promotional mix? Select one: a. Personal selling b. Sales Promotion c. Public Relations d. Advertising
All four (Personal selling,Sales Promotion , Public Relations and Advertising ) are the component of the promotional mix.
What is a promotional mix?A promotional mix is a combination of marketing strategies, such as direct marketing, sales, public relations, and advertising, to accomplish a certain marketing objective.
What is the importance of promotion mix in marketing?The role of promotion in the marketing mix is crucial since it increases consumer awareness of your company's name and its goods by focusing on the correct demographic of customers. Consequently, there will be more demand in the market, which will enhance sales for your business.
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when a toothpaste manufacturer divides the marketplace into smaller targets based on benefits sought by consumers, this is an example of market blank . multiple choice question. targeting satisfaction needs segmentation
Option 4 is correct. When a toothpaste manufacturer divides the marketplace into smaller targets based on benefits sought by the consumer, this is an example of market segmentation
Market segmentation is a showcasing term that alludes to conglomerating forthcoming purchasers into gatherings or portions with normal necessities and who answer much the same way to a promoting activity. Market division empowers organizations to target various classifications of buyers who see the full worth of specific items and administrations uniquely in contrast to each other.
Organizations can for the most part utilize three standards to distinguish different market portions:
Homogeneity, or normal requirements inside a portionDistinction, or being interesting from different gatheringsResponse, or a comparable reaction to the marketKnow more about Market segmentation - https://brainly.com/question/14315539
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Complete Question -
when a toothpaste manufacturer divides the marketplace into smaller targets based on benefits sought by consumers, this is an example of market ____
multiple choice question.
1. targeting
2. satisfaction
3. needs
4. segmentation